The Evolving Perspectives and Strategies of Dairy Executives

McKinsey & Company – July 2019 A study by McKinsey & Company in partnership with IDFA finds declining domestic dairy consumption and changing consumer preferences prompting U.S. dairy producers to move into exports and nondairy alternatives. McKinsey conducted a survey of 56 U.S. dairy CEOs in the fourth quarters of 2015 and 2018, and those results were…