Heather Soubra serves as senior vice president, strategic initiatives and industry relations. In this role, Soubra leads IDFA’s highly successful NextGen Leadership Program, deepens collaboration with IDFA members and board leaders, and drives execution of the association’s strategic plan, Vision of the Future 2.0.
Soubra previously served as IDFA’s senior vice president of strategic initiatives and chief of staff, overseeing key organizational initiatives and the day-to-day operations of the Executive Office. During her tenure, she worked closely with IDFA colleagues, members and governance leaders to advance the association’s strategic priorities; led program development and execution for major initiatives, including IDFA’s Dairy Forum; and designed and implemented the IDFA People Strategy, a suite of programs focused on leadership, organizational well-being and building the workforce and organizations of the future.
Soubra studied international affairs at George Washington University, earned her bachelor’s degree in intercultural communication from George Mason University, and her certificate in coaching from George Mason University’s Institute for Leadership Excellence through their Leadership Coaching for Organizational Well-Being program, designed for business professionals striving for positive change in team and organizational culture. She is also a graduate of The Protocol School of Washington where she earned certification in corporate etiquette and international protocol. Soubra and her husband have two grown daughters and are adjusting to life as empty nesters. See LinkedIn Profile.