Michelle McBride

Michelle McBride is the Founder & CEO of GoodSport Nutrition, the company behind GoodSport® sports drink. GoodSport delivers superior hydration by harnessing the electrolytes and carbohydrates found in milk permeate, a nutrient-rich co-product of ultrafiltration. The formula has been shown to hydrate significantly better and longer than water and leading sports drinks in university-led, peer-reviewed, and published studies. Findings have been presented at prominent sports nutrition conferences, including the American College of Sports Medicine (ACSM). GoodSport received grant funding from Dairy Management Inc. (DMI), technical support from the Center for Dairy Research (CDR), and was awarded the Breakthrough Award for Dairy Ingredient Innovation by ADPI and Dairy Foods magazine.