Make America Healthy Again (MAHA) Messaging Guide (March 2025)

The International Dairy Foods Association (IDFA) developed a Make America Healthy Again (MAHA) Messaging Guide to provide its members with intelligence and coordinated messaging to inform communications with MAHA-aligned policymakers, influencers, and supporters. The guide contains new IDFA-Morning Consult polling on U.S. adults’ awareness and favorability of the MAHA movement, animating sentiments among MAHA supporters,…